Laser Printers

Date: Apr 14, 2005
Contributor: Allan Creager

New Brother, HP, and Oki Data Mono Laser Printers Fuel 15% Growth in 2004 Shipments: Desktop Monochrome Laser Market Grows as Major Vendors Refresh Th

"2004 Desktop Monochrome Laser Printer Market" is the second report in Lyra"s "Hard Copy Observer Spotlight" report series. These product-planning reports includes information on how products and prices changed from January through December, current market trends, a review of the competitive landscape, and selected articles from The Hard Copy Observer.

Looking to capitalize on the monochrome laser printer market"s recent growth, Brother, HP, and Oki Data led the charge in new monochrome printer introductions in 2004. A new report from Lyra Research, "The Hard Copy Observer Spotlight: 2004 Desktop Monochrome Laser Printer Market," estimates that worldwide desktop monochrome laser printer shipments grew a dramatic 15 percent to 14.1 million units in 2004, led by 22 percent growth in the personal segment.

"An abundance of new monochrome laser printers introduced in 2004 coupled with aggressively lower prices and more robust feature sets drove the market"s growth in 2004," says Ann Priede, managing editor of The Hard Copy Observer, a monthly newsletter published by Lyra Research. (For more information on the Observer, see http://www.lyra.com/lh3m.nsf/Newsletters/HCO .) "Now, customers are using their personal monochrome laser printers for more applications and are relying less on more expensive workgroup and departmental devices."






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